Hi, I'm Jo, a sport and high performance psychologist

Founder of Key Aspirations™ and the Mental Performance Academy™

This is my Story

Growing up in a small town, I never quite felt like I fit in. While others seemed to coast through life with ease, I was constantly battling the feeling that something about me was “too much” or “not enough.” I spent years masking, second-guessing myself, and wondering why everyday life felt so hard when I was trying so hard.

What I didn’t know back then was that I had ADHD – and it wasn’t a flaw. It was the key to a completely different kind of success.

After decades of feeling like an outsider, I finally understood that I wasn’t broken – I was wired differently. And once I embraced that, everything changed.

Today, I’ve turned my personal transformation and professional expertise into a proven system that helps ADHD athletes, professionals, and parents unlock their performance potential — without shame, burnout, or pretending to be someone they’re not.

This isn’t about becoming someone new — it’s about becoming fully you.