Key Aspirations Success LTD Program Terms and Conditions.

 Key Aspirations Success LTD provides High-Performance Psychology and Coaching Services

with the aim of supporting clients to overcome fears, anxieties, and mental blocks so that they can perform with renewed confidence and resilience, taking them to the next level in sport, business, and Education.


These Terms of use (Terms) govern your use of the website located at (Website). 

You accept the Terms as they apply from time to time whenever you access the Website, and accessing the Website forms a contract between Key Aspirations Success LTD (registered in England and Wales with company number 13328371 whose registered office is at 18 Melford Hall Drive, West Bridgford, Nottingham. NG2 7SP (“we” or “us” or “Company”).

and persons who access the Website (you).

We may change these Terms from time to time. Any changes will come into effect when the updated terms and conditions are posted on the Website. These terms are important, and you should ensure that you read them carefully before using the remainder of the website. You can contact us via email [email protected].

Testimonials published by us are independent and genuine. However, they do not represent a guarantee or warranty of similar results.



  1. Support is provided by qualified or trainee sport and high-performance psychologists and adheres to the BPS Code of Ethics and Practice Guidelines set out in BPS Code of Ethics and Conduct and Practice Guidances section of the BPS website. Qualified Sport and High-Performance Psychologists are also registered with the HCPC (Health and Care Professional Council).


  1. When you sign up for any of the programs with the “Company”, you are responsible for creating and implementing your own physical, mental and emotional well-being, decisions, choices, actions, and results. As such, you agree that the High-Performance Psychology Professional is not and will not be liable for any actions or inaction, or for any direct or indirect result of any services provided by the “Company”. The client understands that any services are not therapy and do not substitute for therapy if needed, and does not prevent, cure, or treat any mental disorder or medical disease.


  1. The client understands that any courses, programs or direct consultancy are not to be used as a substitute for professional advice by legal, mental, medical, or other qualified professionals and will seek independent professional guidance for such matters. If the client is currently under the care of a mental health professional, we recommend that the Client informs the mental health care provider, and the Client may need to have a referral letter from their health care provider.


  1. The Client agrees to communicate honestly, be open to feedback and assistance, and create the time and energy to participate fully in the program.


By purchasing this program, you are acknowledging that you have read, understand, and accept the above terms and conditions.


You also agree that any known, relevant medical conditions (mental or physical) that may affect or be affected by the scope of services delivered by the “Company” are disclosed by contacting [email protected] before taking part in any of our programs.


This consultancy relationship, as well as all information (documented or verbal) that the Client shares with the High-Performance Psychologist as part of this relationship, is bound to confidentiality by the BPS Code of Ethics but is not considered a legally confidential relationship (like in Medicine or Law). The High-Performance Psychologist agrees not to disclose any information pertaining to the Client without the Client’s written consent. The High-Performance Psychologist will not disclose the Client’s name as a reference without the Client’s consent. Confidential information does not include information that: (a) was in the High-Performance Psychologist’s possession prior to its being furnished by the Client; (b) is generally known to the public or in the Client’s industry; (c) is obtained by the High-Performance Psychologist from a third party, without breach of any obligation to the Client; (d) is independently developed by the High-Performance Psychologist without the use of or reference to the Client’s confidential information; or (e) that the High-Performance Psychologist is required by law to disclose.

According to the ethics of our profession, topics may be anonymously and hypothetically shared with other High-Performance Psychology professionals for training, supervision, mentoring, evaluation, and further High-Performance Psychologist professional development and/or consultation purposes.

The term of the relationship with the “Company” will commence on The Date of Enrolment and continue for a duration as per the purchased coaching program.

The client can choose to renew their coaching plan with written permission beyond the Initial plan (Renewal Term). Renewal of any plan will be discussed with client prior to any additional charges being made.

The “Company” may terminate any coaching relationship at any time and for any reason by providing written notice of termination to students and refunding a pro rata portion of fees paid for services not yet rendered.


Programs may be paid in full prior to the first coaching session or via a payment plan if available.

For participants selecting a payment plan:

Once the first month is paid, the remaining three (2) monthly installments must be paid each consecutive month starting 30 days after Initial Payment until the Program Fee is paid in full.

The Participant authorizes the “Company” to automatically charge the credit or debit card on file for any and all Program Fee balances owed and agrees to keep this information current with the “Company”. If any payment is insufficient or declined for any reason, The Company may remove the Participant from the Program and shall have no liability in that regard.

We adhere to the statutory 14-Day Refund Policy for Digital Products. However, once any video training has been viewed, documentation and workbooks downloaded or the program has been started, the Participant waives the right to this refund policy immediately. 

Cancellations - Requests for cancellations and/or refunds received by the “Company” outside of this will not be honored and any outstanding balance owed to the “Company” for the Program must be paid in full. Changes or substitutions cannot be made to the Program participant. 

Your Participation

You agree that full participation in the Service that you have purchased is necessary in order to achieve the best possible results and outcomes from your personal perspective. If you do not fully participate, or you miss out on elements of the Service then this is likely to have a negative impact on the effectiveness and potential of your outcomes. As such, you commit wholeheartedly to being an active participant including being present and on time for all sessions during the Term of the Service. 

You accept and agree that you are one hundred percent (100%) responsible for your own actions including your participation, progress, and results during the Term of the Service. We will do our best to support you with getting the maximum benefit and potential outcomes from our provision of the Service, but we cannot guarantee that the Service will meet your specific expectations or that you will achieve any particular outcomes or results. 

You understand and agree that you are participating in the Service for personal and professional growth and therefore give us permission, to be honest, direct, supportive, and challenging during the provision of the Service and our interactions with you.

When programs include direct message & e-mail communication between sessions, the team will aim to respond to enquiries within 2 business days wherever possible. If you have any questions between sessions about the material or assignments, please email us at [email protected].

Cancellation and Lateness Policy.

The client agrees that it is the Client’s responsibility to notify the High-Performance Psychologist at least 24 hours in advance of the scheduled call/meeting if the client cannot make the session. The missed session will be taken out of the client’s allocation if the client does not turn up or reschedule outside of this timescale. The Performance Psychologist will wait for 15 minutes before the Client is noted as not turning up for the session.

If the client misses more than 1 session without prior notice, the program may terminate, and you will not have the opportunity to reschedule or receive a refund.

It is understood that emergency situations may arise for the student or high-performance psychologist that does not allow for a 24-hour notice. In this case, The High-Performance Psychologist may permit you to reschedule the appointment without penalty at the High-Performance Psychologist’s sole discretion.

Evidence may be required in these circumstances.

If you are unable to attend a group session(s) for any reason a recording may be made available to you. No replacement coaching session will be offered.

Coaching Sessions

Coaching sessions will be conducted virtually via ZOOM unless another method is discussed and agreed upon prior to the first coaching session. Please make sure you have an adequate internet connection for virtual sessions. It is your responsibility to use adequate Wi-Fi or hard-wired internet connection speeds. We suggest that you have minimum download and upload speeds of 300 Kbps or faster for video conferencing. Please test your internet connection speed here:

Community Behaviour

We require all students in our programs to behave in a respectful manner towards us and towards other clients in which under no circumstances act in a way that may cause disruption to the programs.


If you do not comply with the above, we have the discretion to terminate your participation and this agreement immediately. It is essential that clients feel they can speak about issues in a safe environment. Information shared by others during the group sessions is confidential and you agree not to divulge that information to people outside or to third parties (including on social media).

Furthermore, you agree not to discuss the information shared during sessions with people who were in the sessions outside of the virtual container provided by the “Company”


Participant agrees that the “Company” may use any images, audio recordings, or video recordings of Participant obtained while enrolled in the Program. Participant waives any right to payment, royalties, or any other consideration for the use of such images, audio recordings, or video recordings. Participant waives the right to inspect or approve the finished product, including a written or electronic copy, wherein Participant’s likeness appears. The “Company” is hereby held harmless, released, and forever discharged from all claims, demands, and causes of action which Participant, their heirs, representatives, executors, administrators, or any other persons acting on Participant’s behalf of the Participant’s estates have or may have by reason of this authorization. 

Use of Case Studies in Promotional Materials

As a student of Key Aspirations Success LTD, you agree to allow us to share your success story on our website and other business social media platforms (Instagram, Facebook, LinkedIn, Etc.).

In addition, the student agrees to allow us to use student endorsements related to performance improvements gained from our programs and to use such endorsements in promotional materials (brochures, books, or websites).

In most cases, your identity will remain anonymous. The "Company" will seek approval before identities are shared publicly.

Intellectual Property

All intellectual property rights in and to the Program, the Program content, and all materials distributed at or in connection with the Program are owned by the “Company” or the Program partners presenting during the course of the Program. The participant will not use or reproduce or allow anyone to use or reproduce such content or materials displayed at, distributed at, or provided in connection with the Program for any reason without the prior written permission of the “Company” 


The Service and access to the Works are made available to you without a warranty of any kind. As a responsible service provider, we have taken all reasonable steps to ensure that it is of satisfactory quality and reasonably fit for the purpose for which it was advertised and on the basis of which you applied. 

To that end, we give no specific guarantee or reassurance as to the results of participating in the Service and/or using the Works. You accept and agree that your entry into any program does not guarantee you any specific results in your athletic, personal, academic, or business growth. The results and benefits received by participants in our program can and do vary.

Any testimonials provided on our website or otherwise do not and are not intended to represent or guarantee that any other participant in our services will receive the same results or benefits.

By virtue of the fact that this Service is a program, the Service we offer under this Agreement is not directly tailored to your individual/specific needs. You should always ensure and take responsibility for ensuring that this content is suitable for your intended use. 

If you are enrolling in a sport psychology program, you are acknowledging that there is a small risk of injury (physically and mentally) to athletes.

As an educational sports performance program to develop athlete’s mental skills

The “Company” is not responsible for physical or mental injury, including stress, to the athlete as a result of the program. It is the responsibility of the athlete and parents (if the athlete is under 18 years of age) to report any concerns or issues and have any conditions that are identified treated during the program.

Force Majeure

A party shall not be liable for any failure or delay in the performance of this Agreement if such failure or delay is due to causes beyond its reasonable control, including but not limited to acts of God, war, strikes or labor disputes, embargoes, government orders or any other force majeure event. Upon the occurrence of any force majeure event, the party relying upon this provision shall give written notice to the other party of its inability to perform or delay in completing its obligations.

Governing Law and Jurisdiction.

This agreement shall be governed by English law. The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this agreement or its subject matter.

Entire agreement

This agreement sets out the entire agreement between us in relation to your rights as a recipient of the Service. This agreement supersedes any and all prior agreements, communications, and proposals. You agree that in entering into this Agreement you have not relied on any statement or representation made by any person (including a third party) relating to membership of the program or provision of the Service.

Where a minor is involved, you are also acknowledging that the minor in question is also giving consent to take part in the services provided.


If any provision in this agreement is found to be invalid, unenforceable, or illegal, the other provisions shall remain in force so far as legally possible. 

Contact Us

If you have any questions, concerns, or complaints about these terms and conditions, please contact us: